Barer Communications​​​​​​​​​
 a boutique communications agency
Breaking through the noise
   
Content, media relations, and broader public relations for entrepreneurs, startups and established brands
    


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 SERVICES
Content Creation
Media & ANALYST Relations
Public Relations ​​​
blog posts
website content
press releases
news rooms
pitch decks
analyst presentations
top-tier media coverage:
Adweek, AP, Bloomberg BusinessWeek,, CBS, CNBC, CNN, Dow Jones, Financial Times, Forbes, Fortune, IBD, NPR, NBC, NYT, Reuters, TechCrunch, USA Today, WINE SPECTATOR, WSJ,, ZDNet & many more​

positioning entrepreneurs and companies as thought-leaders through messaging, MEDIA coverage, social, speAking, engagements & awards 
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 WORK  
CNBC, 3.3.20
Amazon, Walmart and others battle price gouging on coronavirus-related products

BUSINESS INSIDER, 2.26.20
Investors are pouring millions of dollars into new digital firms that help marketers tap Amazon and Walmart's growing ad businesses

RETAIL DIVE, 2.11.20
Can retailers combat consumer desire for counterfeits?

DIGITAL COMMERCE 360 / INTERNET RETAILER, 2.10.20
How to identify and eliminate counterfeits on Amazon

TOTAL RETAIL, 2.11.20
Rising costs of Amazon marketing necessitate revised strategies

MULTICHANNEL MERCHANT, 1.25.20
6 tips for thriving in a saturated Amazon marketplace

BUSINESS INSIDER, 1.7.20
The top 7 issues for Amazon markeptlace merchants in 2020

COMMUNICATION ARTS, 11.26.19
Webpicks: Design for Business Impact

AUTHORITY MAGAZINE & THRIVE GLOBAL 3.4.19 & 3.9.19
Big ideas that might change the world with Everybody Water ​  

CLICKZ, 12.20.18
How to regain control of your brand on Amazon from rogue sellers

TECHREPUBLIC, 11.19.18
12 operations roles with the greatest IT skills shortages, and how to fill them ​​
PUGET SOUND BUSINESS JOURNAL, 11.10.18
 Bellevue startup Polyverse gives computers human-like resilience
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LINUX INSIDER, 7.19.18
​ Google adds Kubernetes to rebranded cloud marketplace

INTERNET RETAILER, 7.11.18
How to make the most of Amazon Prime Day 2018

EYE ON SUN VALLEY, 2.28.18
 Interview on Ketchum Innovation Center, Episode 6

FORBES, 9.8.17
Five ways to keep your remote team thriving 
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CHIGAGO BUSINESS JOURNAL, 8.30.18
How to prepare your Chicago Booth MBA application
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Forbes, 8.8.17
 It's time to squash the leader vs. doer mindset: today's effective leaders require both​​

U.S. News & World Report, 7.25.17
 You don't need an elite b-school for an MBA to pay off
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LOS ANGELES Business Journal, 4.26.17
 5 MBA application strategies for UCLA Anderson and USC Marshall

Forbes, 4.25.17
 Harvard Law School's moneyball moment



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 TESTIMONIALS

  1. Leigh's personal attention, creativity, contacts and tenacity is unparalleled and generally does not exist within traditional PR firms. I highly recommend Leigh!

    Tom Simpson, co-founder etailz, Inc. and Kick-Start

  2. Leigh's personal attention, creativity, contacts and tenacity is unparalleled and generally does not exist within traditional PR firms. I highly recommend Leigh!

    Tom Simpson, co-founder etailz, Inc. and Kick-Start

  3. Leigh was instrumental in positioning etailz, Inc. as an eCommerce trailblazer, thought leader, and best of breed business model among key influencers. We worked with Leigh through multiple stages of growth until our 2016 acquisition and strongly recommend her smart, strategic approach to public relations.

    Keri Rhodes, Marketing Director etailz, Inc.

  1. Leigh was instrumental in positioning etailz, Inc. as an eCommerce trailblazer, thought leader, and best of breed business model among key influencers. We worked with Leigh through multiple stages of growth until our 2016 acquisition and strongly recommend her smart, strategic approach to public relations

    Keri Rhodes, Marketing Director etailz, Inc.

  2. Leigh's personal attention, creativity, contacts and tenacity is unparalleled and generally does not exist within traditional PR firms. I highly recommend Leigh!

    Tom Simpson, co-founder etailz, Inc. and Kick-Start

  3. Leigh was instrumental in positioning etailz, Inc. as an eCommerce trailblazer, thought leader, and best of breed business model among key influencers. We worked with Leigh through multiple stages of growth until our 2016 acquisition and strongly recommend her smart, strategic approach to public relations.

    Keri Rhodes, Marketing Director etailz, Inc.

  1. Leigh has in-depth knowledge and expertise in delivering top-notch media results and communications counsel. Her media prowess in working with local, regional and national media is a vital and valuable asset to clients interested in elevating their profile among target audiences. Partnering with Leigh on shared clients is always a trusted, seamless and highly professional partnership that always leads to success on behalf of our clients.

    Erica Perez, Owner Perez Public Relations

  1. Leigh is dedicated, passionate and a pleasure to work with. She has incredible creative energies and a refreshing idealism tempered only enough to accomplish what needs to be done. She is very capable, focused and effective.

    Anne Doyle, eCommerce & Marketing Professional, Microsoft Perez Public Relations

 ABOUT LEIGH
Leigh Barer is a results-oriented communications expert with deep experience helping to position companies as market leaders. ​​​​​​​​​​​

Prior to launching Barer Communications, Leigh oversaw public relations and marketing in Seattle-based, venture-backed start-ups where she developed and executed strategies to introduce, brand and position companies as leaders in their respective markets. Earlier, she worked on a diverse range of clients at The Rockey Company (Hill+Knowlton Strategies) in the business, public and nonprofit sectors. 

Leigh holds a Bachelor of Arts in Journalism and Mass Communications from Seattle University. She spends her play time outside hiking and snowshoeing in the majestic mountains of Idaho. ​​​
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 PORTFOLIO  
b2b technology
Apple
Express Metrix (acquired)*
Flatfile
LiquidPlanner*
Netmotion Wireless
​Norcom Networks
Pivotal Corp. (acquired)*
​Tely Labs*
see robotics & security 

banking, finance & venture capital
5B Investments, LLC
Concur Technologies
Dain Bosworth, Inc.
​Designer Fund
Northwest Venture Associates
King Miller Barrios & Boe Investments  at 
​  RBC Wealth Management

beauty, fashion, art & lifestyle
Artocracy.org
Brooks Sports, Inc.
First Avenue Contemporary Gallery
MSN Shopping
www.Spa1221.com
SQN Sport

consumer technology
​iCPooch 
Point.com

design, construction & real estate
Headwater Capital 
Idaho Mountain Builders
LMN Architects
Ramsay Solutions
digital marketing
aQuantive (acquired for $6B) 
Metia*
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​​e-commerce
Blutag
etailz, Inc. (acquired)

economic development 
Ketchum Innovation Center

​education
Barer Institute
Capella University
Discover Technology (STEM Revolution)
Stratus Admissions Counseling

entertainment & sports
Gorge Amphitheatre 
Seattle Mariners
Ticketmaster Northwest 
Walking Out film

environment
The SeaDoc Society

food, beverage & hospitality
Distilled Resources, Inc.
Lowell-Hunt Catering
Sun Valley Resort
Stay Alfred
Zone Diet

government
Washington State DOT

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health & senior services
Benevia
Check Your Boobies (CanCan, Rivkin Ctr.)
Orahealth
Overlake Hospital Emergency Room
SNAPforSeniors.com
St. Luke's Wood River Foundation

human resources
Xylo, Inc. (employeesavings.com)

life events
Otrib.com (acquired)

nonprofit 
Advocates for Survivors of Domestic    
  Violence & Sexual Assault
ARCH Community Housing Trust
Gates Library Foundation (Bill &  Melinda 
  Gates Foundation)
Ketchum innovation Center
​Make-A-Wish Foundation of Idaho
Odyssey Maritime Museum
Pioneer Montessori School
PONCHO 
SAFECO Foundation
St. Luke's Wood River Foundation

robotics & security
Argyle Data (acquired)*
Asta Networks*
Cobalt Robotics
Polyverse Corporation
Ventura ERM* 
Vigilos, Inc.





*on behalf of Plat4orm PR